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Originals

Ikwa:
“Create your own future”

Ikwa Zhao sets her own course

The featured faces in adidas Originals’ future campaign are cultural creators identified for the way they have charted their own course in life.

Ikwa Zhao was a lawyer before changing her focus to become a fashion photographer. Led by her unquenchable creative energy, sharp eye, and intricate executional techniques, her photography has been featured by all of the fashion magazines you can name. There is no better example of someone who has challenged established norms to define their future.

“The future isn't something that happens to you. It's something you create for yourself,” she says. Ikwa’s spirit of self expression is shared by the infinite possibilities of ZX Flux.

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