adidas

Meet the icon: Pharrell

Learn about Pharrell’s personal history with adidas and what the long-standing, creative collaboration involves.

As a teenager, Pharrell Williams was a self-proclaimed music nerd, playing keyboards and drums in the high school marching band. But those early years provided a solid foundation for a man who has gone on to become one of the most influential music producers of a generation. Creator in every sense, regardless of whether he's performing, producing or designing, Pharrell impresses his own unique style on everything he touches.

In 2014, Pharrell and adidas Originals announced a long-term creative partnership.

“From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life,” he said at the time.

The collaboration is also unique in that it utilises Pharrell’s fabric company, Bionic Yarn, which makes fabrics from plastic debris found in oceans.

Check out the latest Pharrell range.

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