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Running

UltraBOOST Uncaged -
inspired by creators

You spoke and we listened, says adidas co-creation chief James Carnes

James Carnes talks about the UltraBOOST Uncaged - the people's running shoe.

When the UltraBOOST hit the streets it wasn't long before urban creators were making their own mark on the shoe. James Carnes, who leads on co-creation at adidas, spotted this new wave of cageless warriors customising their running gear and took decisive - and innovative - action. The creators had spoken.

Inspired by the creators? Check out the UltraBOOST Uncaged range.

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